A Spotify pop-up on London's Queen's Walk. Four rooms, one for each season, each built from the songs you played most.
Drag to walk the four rooms.
The overview. A guest steps off the Queen's Walk, the corridor blooms into the colours of her listening year, and she leaves holding a glowing clip of it as the line builds behind her.
Film in production · frames below
The buzz outside. The line gathers along the river rail, a guest taps her phone to the reader and her name blooms on the glass, the light turns from red to green, and she steps through as the next guest moves up.
Film in production · frames below
The heart of it. One guest walks four rooms, one for each season, the full-height walls answering her top songs of that quarter while a different sound fills each room, until by winter she has her whole year back.
Film in production · frames below
The exit gift. A link lands on her phone at the door, a vertical clip of her own room visuals playing with a thank-you month, and she turns to two friends and sends it before she is even back on the promenade.
Film in production · frames below
The setting. Golden hour on the Queen's Walk turns to neon night, the pavilion throws its colour across the wet promenade and onto the river, and for one night the most famous mile in London reads as yours.
Film in production · frames below
Eight pieces of key art for the pop-up, one line and one image each, in the campaign's own type.
Three shapes for the activation, each scoped with you, case by case.
One city · one month · one river
Four cities · one season · the Wrapped window
The room, rebuilt every year
Finished work from the record, closest to this one first, each film playing in place.
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The first conversation takes thirty minutes.
Produced by Factory360 for Spotify · Concept only